The Business Building Package is designed to assist innkeepers
in maximizing both occupancy and profitability.

The Annual Package includes all of the following:

An On-Site Consultation - A one-two day stay and series of meetings.

Design Individualized Stratigic Marketing Plan - A year-long program that addresses: Your inn's personality and potential; increasing occupancy and profitability; culinary arts; brochures; web site, guidebooks; media kits; in-room folders; multiple uses of inn; and more.

Business-Building Assistance - Yearlong consultation and support during all seasons and economic conditions. (periodic e-contact and monthly phone conference)

Web Site Assessment - Learn how well your web site is meeting your marketing needs and how it can be used to increase occupancy.

Media Marketing & Media Kits - Learn how to market your inn to the print, radio and Internet media. Ongoing resources, support and assistance in the writing of press releases and attracting travel writers.

Advertising – Make the best investment of your advertising dollar.

Brochure, Rack Card, Post Card - Assess design, target distribution, and determine resultant value.

In-room Folders - These should act as a sales kit for your guests - to resell themselves on returning and to sell you to referred guests.

Mid-week Packages - Ideas and projects that will help fill in empty spaces on your occupancy calendar.

Return and Referral Guest Programs – This is essential in the building of a profitable enduring business.

Gift Shop & Certificates – The additional sale of gifts and certificates through innovative marketing.

Community Relations – Programs to ensure that you are well-known throughout the community – ideal for locally referred business.

The entire cost of this annual package is $150 to 200 per month – payable quarterly.

For a partial list of Business Building Clients - click here.