Facts to consider

70% of companies survive though times
25% of businesses fail (what we want to avoid)
5% actually thrive in tough times

Pitfalls

Comparing with previous years -- both occupancy and income (Recognize that this is not business as usual. Hopelessness, despair and giving up can be the result of comparing.)

Complacency - doing nothing while waiting for the phone to ring

Reducing marketing efforts

Cutting prices to a level that makes your business unprofitable